The Full Scoop

Concept Illustration

Menu animation

Installation user video


Project abstract

The Full Scoop is an interactive experience that addresses the barriers to transparency in New Zealand's commercial seafood industry. In order to promote more public conversation and action around marine sustainability, It connects fish consumption in the form of the iconic fish’n’chip shop with an immersive underwater realm to empower consumers to make alternative sustainable purchases.


Promotional Video

Event Poster

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This year Bullerfest is running an Outdoors film festival open to all adventure sports. Think of the Banff film festival gone bush, exposing some of our coolest, most creative Kiwi adventurers. We want you to VENTURE, VOICE, SHARE. Take the footage from your last expedition, or shoot your next adventure, and edit a film to enter it in the Awanui Film Awards. Fabulous prizes up for grabs to those who venture past the boundaries of society, and get it on camera. Spot prizes available for those who come to support the event on the night.


This is an Identity system and brand that is to commence at Bullerfest in 2019. I have headed a small group in collaboration with Bullerfest volunteers to create a creative element and event within the popular white water festival, Bullerfest.


Awanui= 'Big river' in Maori (native people of New Zealand).

An event that is designed to be the confluence of all kiwi adventurers. To promote more creative thinking in our community and to provide an bigger voice for our beautiful kiwi wilderness. 

Aotearoa= 'land of the long white cloud' or 'New Zealand'

Whanua= 'Family'

Event t-shirt, badges, tickets, and lanyard

Understanding Client Needs - Pain Management


The purpose of this work is to bring client experience and perspective to the redesign of the Pain Management Service, which is managed by Provider Service Delivery (PSD, ACC). This Work sets out the client experiences and needs based on a series of interviews and research conducted by the design team I lead.

Currently there is limited understanding of the clients’ experience with the Pain Management Service and the value and outcomes of the service. It’s not clear how the clients enter the service, their experience with triage and diagnostics assessments, expectations and outcomes. 


Our team undertook a current state analysis: Literature scan to gain a high-level understanding of how the Pain Management Service operates, what it is intended to achieve, who is receiving it, and what (and where) the current pain points are for clients.

Our team then created a series of hypotheses and areas of interest based on the current state. This informed client interview recruitment and discussion guide development.

The team then completed 6 interviews with clients looking to understand the areas of focus on their experience of Pain Management.

  • Five interviews via phone/video call
  • One interview face-to-face in Wellington
  • Consent and information forms sent in advance
  • Koha (voucher) given in appreciation of their time.

The clients' names have been changed in this report for the purpose of anonymity.

Synthesis was done using a Whare Tapu Whā needs model; emotional and mental, physical, spiritual, family and social, land and roots, along with a services experiences and context section.

Opportunities were created on reflection of client needs with the PSD team 

Love Rimurimu

Journal Cover

Classroom examples

Online Curriculum post COVID 19


Logo alternatives


This year Mountains to Sea Wellington launched the Love Rimurimu project. Our long-term vision aims to see our communities developing a much greater understanding of the vital ecosystem services provided by rimurimu (seaweed) and to work together to pilot seaweed forests restoration activities in Wellington’s marine area. The project has been supported enthusiastically by an active group of technical experts from NIWA, Victoria University, Department of Conservation and the Wellington Underwater Club. Numerous new resources have been developed, and the project has been a focus across our Community Snorkel Days, gaining wide community support and interest.

Check out Mountains to Seas Website here


Love Rimurimu is designed as a brand that can be taken on by any environmentalist hoping to support its mission. Bright and vibrant the colours attract the attention of the school kids in the education program, but also reminisce of the colourful world seen beneath the surface in the seaweed forests. Each of the five species above the logotype are found through out New Zealand seas. The supporting brand elements are even scans of pressed seaweed species our MTSW team found. The fun balance of colourful and scientific hope to inspire people to take interest in the benefits Seaweed forest can offer our ecosystems, oceans and planet.

Remote Workshop Toolkit


This toolkit is great example of my workshop facilitation skills and design skills combined into a virtual area. This project is a part of one of my first Projects I lead in working at ACC as a service designer in their Customer Insights and Experience team. An artefact in response to life working in the wake of COVID 19


The Toolkit acknowledges the barriers present in working remotely and suggests creative alternatives to approaches used in a physical space. It is designed to help a team engage internally or externally in collaborative discussion in the virtual realm.


Have a look at the toolkit and use for your next workshop. See if it helps you to set up the next discussion or not.


Bullerfest is a white water festival that centers in the heart of the river community in Murchison, New Zealand. It brings together young and
old from all over the country to compete in kayak slalom, rafter cross, and boater cross. I have been the freelance graphic designer for the company for the last two years, working to create social media designs, posters, hat designs, and t-shirt designs. I also have been
implementing a film festival within this festival as showcased above: Awanui Film Awards.

Print Designs

Facebook Profile and Banner

Custom Strokes

Physical Catalog

Paddle Designs


The everyday paddler has to deal with selecting their paddle from a sea of bland and dull paddle blades. Whether when buying them, or simply picking theirs out of a pile on a social outing. Custom Strokes allows people to individualise their paddle and make it a unique tool to serve as a an extra measure of safety on the water.


This is a start up company I created when I was 16 I started with colourful tape, then moved to stencils and spray paint. I have been selling them to kayakers in my community in New Zealand, and Jackson Hole, USA. Ever since I started and since taking graphic design as major I have evolved the branding and style of The company to what you see today.

How they are Made

Catalogue Spreads

Massive Magazine

Massey Universities Massive Magazine. I worked on this magazine for six issues in 2019. The magazine was a 48 pages of student news, features, illustrations, and all manner of quirky fun. It was distributed to all three of Massey's campuses; Albany, Mānawatu, and Wellington. The first and last eight pages were different for each campus to allow the diversity of news and advertisements. As a student contributed university magazine, it was a great platform for the hard conversations that need to be had in realms of gender, sexuality and environment. 

Anti-Corruption Interactive Poster

For an Art Direction class at Montana State University I was given an interactive poster project to represent '' and promote their anti-corruption cause.

F*ck Plastic

Distribution and Infographics


 Marine life is dying from absurd amounts of plastics in the oceans, so we decided to take a aggressive approach and target corporations who use single use plastics with their products. We created a mass guerrilla movement shaming these corporations to start working on alternative uses that don’t poison our ecosystems. Remember you are at the top of the food chain and consume from multiple points in the ecosystem. It will all cycle back to us eventually.

Guerrilla Application Process

Swept Away by Fantasia

Art Process

When I start feeling nostalgic, or just want a moment away from a busy day of graphic design. I pull out my art journal and start pencil sketching for myself. Sometimes I start with random abstract water and just mess around with different currents and flows. Other times I get inspired to draw a whale in a different stance. After combining both abstract water and subject with pencil, I go over it again with fine ink pens to embolden its sleek silhouette. Then (sometimes weeks, months) later I digitalise it on illustrator to expand its application and potential.


This series was designed for a Online Gallery to promote creative pieces from the Arctic and Antarctic. Check it out on the link below.

Online Gallery:

Check out more

Keeping your online portfolio up to date is goal that is always just out of reach. For more examples of work and a wider range please check out my instagram account:

About Liam Weiss Hopkinson

My full name is William Weiss Hopkinson, but I have gone by Liam since I was born. I am a designer, photographer, writer, and videographer,  in search of life's next great adventure. I travel through some of the most beautiful places in the world. So I always have my camera and pencil with me to capture every picturesque or not so picturesque  moment and memory.



Fluid Heights Vimeo

Tel: +64 21 030-4812