The Full Scoop is an interactive experience that addresses the barriers to transparency in New Zealand's commercial seafood industry. In order to promote more public conversation and action around marine sustainability, It connects fish consumption in the form of the iconic fish’n’chip shop with an immersive underwater realm to empower consumers to make alternative sustainable purchases.
This year Bullerfest is running an Outdoors film festival open to all adventure sports. Think of the Banff film festival gone bush, exposing some of our coolest, most creative Kiwi adventurers. We want you to VENTURE, VOICE, SHARE. Take the footage from your last expedition, or shoot your next adventure, and edit a film to enter it in the Awanui Film Awards. Fabulous prizes up for grabs to those who venture past the boundaries of society, and get it on camera. Spot prizes available for those who come to support the event on the night.
This is an Identity system and brand that is to commence at Bullerfest in 2019. I have headed a small group in collaboration with Bullerfest volunteers to create a creative element and event within the popular white water festival, Bullerfest.
Awanui= 'Big river' in Maori (native people of New Zealand).
An event that is designed to be the confluence of all kiwi adventurers. To promote more creative thinking in our community and to provide an bigger voice for our beautiful kiwi wilderness.
Aotearoa= 'land of the long white cloud' or 'New Zealand'
This year Mountains to Sea Wellington launched the Love Rimurimu project. Our long-term vision aims to see our communities developing a much greater understanding of the vital ecosystem services provided by rimurimu (seaweed) and to work together to pilot seaweed forests restoration activities in Wellington’s marine area. The project has been supported enthusiastically by an active group of technical experts from NIWA, Victoria University, Department of Conservation and the Wellington Underwater Club. Numerous new resources have been developed, and the project has been a focus across our Community Snorkel Days, gaining wide community support and interest.
Check out Mountains to Seas Website here
Love Rimurimu is designed as a brand that can be taken on by any environmentalist hoping to support its mission. Bright and vibrant the colours attract the attention of the school kids in the education program, but also reminisce of the colourful world seen beneath the surface in the seaweed forests. Each of the five species above the logotype are found through out New Zealand seas. The supporting brand elements are even scans of pressed seaweed species our MTSW team found. The fun balance of colourful and scientific hope to inspire people to take interest in the benefits Seaweed forest can offer our ecosystems, oceans and planet.
Bullerfest is a white water festival that centers in the heart of the river community in Murchison, New Zealand. It brings together young and
old from all over the country to compete in kayak slalom, rafter cross, and boater cross. I have been the freelance graphic designer for the company for the last two years, working to create social media designs, posters, hat designs, and t-shirt designs. I also have been
implementing a film festival within this festival as showcased above: Awanui Film Awards.
The everyday paddler has to deal with selecting their paddle from a sea of bland and dull paddle blades. Whether when buying them, or simply picking theirs out of a pile on a social outing. Custom Strokes allows people to individualise their paddle and make it a unique tool to serve as a an extra measure of safety on the water.
This is a start up company I created when I was 16 I started with colourful tape, then moved to stencils and spray paint. I have been selling them to kayakers in my community in New Zealand, and Jackson Hole, USA. Ever since I started and since taking graphic design as major I have evolved the branding and style of The company to what you see today.
This toolkit is great example of my workshop facilitation skills and design skills combined into a virtual area. This project is a part of one of my first Projects I lead in working at ACC as a service designer in their Customer Insights and Experience team. An artefact in response to life working in the wake of COVID 19
The Toolkit acknowledges the barriers present in working remotely and suggests creative alternatives to approaches used in a physical space. It is designed to help a team engage internally or externally in collaborative discussion in the virtual realm.
Have a look at the toolkit and use for your next workshop. See if it helps you to set up the next discussion or not.
Massey Universities Massive Magazine. I worked on this magazine for six issues in 2019. The magazine was a 48 pages of student news, features, illustrations, and all manner of quirky fun. It was distributed to all three of Massey's campuses; Albany, Mānawatu, and Wellington. The first and last eight pages were different for each campus to allow the diversity of news and advertisements. As a student contributed university magazine, it was a great platform for the hard conversations that need to be had in realms of gender, sexuality and environment.
For an Art Direction class at Montana State University I was given an interactive poster project to represent 'represent.us' and promote their anti-corruption cause.
Marine life is dying from absurd amounts of plastics in the oceans, so we decided to take a aggressive approach and target corporations who use single use plastics with their products. We created a mass guerrilla movement shaming these corporations to start working on alternative uses that don’t poison our ecosystems. Remember you are at the top of the food chain and consume from multiple points in the ecosystem. It will all cycle back to us eventually.
When I start feeling nostalgic, or just want a moment away from a busy day of graphic design. I pull out my art journal and start pencil sketching for myself. Sometimes I start with random abstract water and just mess around with different currents and flows. Other times I get inspired to draw a whale in a different stance. After combining both abstract water and subject with pencil, I go over it again with fine ink pens to embolden its sleek silhouette. Then (sometimes weeks, months) later I digitalise it on illustrator to expand its application and potential.
This series was designed for a Online Gallery to promote creative pieces from the Arctic and Antarctic. Check it out on the link below.
Online Gallery: https://lettersfromtheendsoftheearth.com/visuals/